Carene Kunkler is a marketing expert with over two decades of experience. She has an MBA in marketing from Michigan State University, where she was the marketing club’s president. The chairwoman of her church’s finance committee, Carene Kunkler enjoys doing yoga, skiing, and watching women’s professional golf in her free time. Although more and more women are beginning to participate in golf, it is still a predominantly male sport. In America, only 25 percent of golfers are women, causing women’s professional golf to be significantly less popular than men’s. Here are three facts about women’s golf:
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Based in Cincinnati, Ohio, Carene Kunkler focuses her marketing and brand management efforts on the cosmetics and beauty sphere. Passionate about skiing, Carene Kunkler has been able to take to the slopes since successfully undergoing knee replacement surgery on both knees. When it comes to minimizing the impact of skiing on the knees, several stretches and workouts can help. Start with squats, sit-ups, and the types of strength-building exercises that help develop the core, as well as leg muscles. Be aware that tight muscles are more prone to being pulled and injured, and try incorporating regular stretching into your routine. Balance and proprioception (the ability of the body to perceive its location in space) are essential skiing skills. A balance board or one-leg balance exercises can help hone these attributes. Try incorporating other moves, such as lunges, arm circles, and groin stretches, into an integrated pre-ski warm-up. Also, remember to suit with ski boots and bindings precisely the right size, snug, and yet comfortable. Make sure that poles and skis are proportionate to your height, and always use proper form on the slopes. Key tips include going with the flow instead of trying to arrest a fall and keeping the knees flexed until the motion stops. Also, remember to tuck your body inward whenever sliding downhill, protect the limbs and keep them as close to the core as possible. via WordPress https://ift.tt/rmXibT3 Based in Ohio, Carene Kunkler has an extensive background in marketing and brand management in the cosmetics and beauty segment. An avid golfer, Carene Kunkler enjoys watching women’s professional golf events in her free time. A 2022 Golf Digest article explores ways top athletes have found to consistently win on the PGA and LPGA Tours. For many years, Bobby Locke’s adage “Drive for show and putt for dough” was considered to be common wisdom, with athletes placing an emphasis on close-range games on the greens. PGA Tour results over the past several years have diverged from this, with the long game now the major differentiator in men’s tournament achievement. As a result, an increasing number of golfers now place an emphasis on lengthening their range. More than half of PGA players attained average drives of 300-plus yards off the tee over the course of the season. The LPGA doesn’t seem to support this new trend, however, with data revealing that “greens in regulation” (GIR) (and the related putts per GIR metric) is more significantly correlated with tour victory than either driving or putting. This reflects the importance of being able to consistently and accurately place the ball on the green. Reflecting this, in all but two of the past 10 seasons, the year’s GIR percentage leader also earned one or more victories in that LPGA season. Players who have topped the GIR stat list in recent years include Ally Ewing, Sei Young Kim, Lexi Thompson, and Anna Nordqvist. via WordPress https://ift.tt/fGPiMBS Based in Cincinnati, Ohio, Carene Kunkler possesses experience in marketing and business management. In addition to her work, Carene Kunkler enjoys following professional and amateur women’s golf. One popular amateur golf tournament is the Augusta National Women’s Amateur (ANWA) Championship. The tournament debuted in 2019 and is held annually at Augusta National Golf Club and Champions Retreat Golf Course in Evans, Georgia. The ANWA is a 54-hole stroke play tournament comprised of three traditional 18-hole rounds. In traditional tournaments with multiple rounds, stroke play means each player’s strokes accumulate throughout each round for a total score. The ANWA championship features 72 international players. The final round of play is cut to the top 30 players. The ANWA winner is automatically invited to several other amateur tournaments, including the U.S. Women’s Open, the British Women’s Open, and the PGA of America. The ANWA takes place the week before the prestigious Masters Tournament each year. via WordPress https://ift.tt/gw0o9td Alumni of Michigan State University, Carene Kunkler worked as the Vice President of Product Supply at LensCrafters in Cincinnati, Ohio. She oversaw bringing product innovation to the test market and then national expansion while at the organization. Carene Kunkler also enjoys watching women’s professional golf and cheering on the Michigan State basketball team. Basketball is a team sport comprising five players, each playing different but vital positions. One of the key positions is the shooting guard position, also known as two or two-guard. Shooting guards, often the shortest player on the team, are responsible for a myriad of actions while on the field. For instance, the team’s best outside shooter is typically responsible for shooting the ball from beyond the three-point line. Further, in defensive plays, the shooting guard is expected to effectively guard opposing players while collecting rebounds of opposing shots, especially those that spring toward the outside perimeter. They are often tasked with preventing the opposing team’s best player from getting the ball. Additionally, shooting guards help set up offensive plays while driving the ball down the court, handling the ball when the point guard cannot. They are required to control the flow of the game by directing the offense, handling the ball, and passing it off to the appropriate player. via WordPress https://ift.tt/H7qBdJL Carene Kunkler, chairwoman of the Church Finance Committee, worked as the Vice President of product supply at Lens Crafters in Cincinnati, Ohio, for a time. She increased sales and profits while also developing key branded lens products. In 2003, she was named Optical Woman of the Year. Away from work, Carene Kunkler enjoys watching women’s professional golf, skiing, and practicing yoga. Yoga is a spiritual practice that emphasizes mental and physical health through breath control, meditation, and body posture. The practice has grown in popularity over the years and is now considered one of the most popular forms of exercise worldwide. In the United States, it is practiced by over 34 million people because of its numerous physical benefits, such as increased flexibility and strength. Hot Yoga is a popular yoga practice that is effective at increasing flexibility. As the name suggests, hot Yoga is typically practiced in temperatures ranging from 29.5 to 40.5 degrees Celsius. This high temperature increases blood flow to the muscles, making them more elastic and improving physical performance. Hot yoga styles include Bikram, Forrest, and Baptiste. Additionally, Yin yoga, a slower variation of Yoga, is a yoga practice that enhances flexibility. This type of Yoga requires practitioners to hold poses for three to five minutes to achieve a deep stretch in the connective tissues. These postures loosen the muscles while stretching the body. via WordPress https://ift.tt/ud75n8v An accomplished marketing leader with an MBA from Michigan State University, Carene Kunkler handled brand management for Procter & Gamble from 1979 to 1987. While serving as brand manager for Pert shampoo, Carene Kunkler oversaw branding and marketing for Pert Plus. Hair care product companies began developing single-bottle shampoo and conditioner combinations in the 1970s. However, these early “2-in-1” formulas did little to condition hair. They may have aided in combing wet hair, but their benefits disappeared as soon as hair dried. Procter & Gamble solved this problem in 1987 under the brand name Pert Plus. By trading the long-chain cationic polymers of early 2-in-1 products for a silicone conditioning agent that provided lasting moisturizing and detangling properties, it delivered lasting moisturizing and detangling properties. The widespread success of this silicone-based formula is well-documented. Not only did Pert Plus find remarkable success in the marketplace, but countless other hair care products have used and continue to use silicone agents for conditioning purposes. via WordPress https://ift.tt/b7QxeFv Carene Kunkler is an experienced senior executive who has served as vice president of product supply at Lens Crafters and brand manager of Pert shampoo at Procter & Gamble. Outside of the professional arena, Carene Kunkler is an avid yoga practitioner.
From vinyasa to ashtanga, most of the yoga styles practiced in the United States fall into the “yang” category. Generally energetic and fast-paced, the yang yoga approach focuses on athletic vigor and physical strain. Growing in popularity since the mid-2010s, yin yoga takes the opposite approach. Much slower and more meditative, it asks participants to concentrate on deep breathing while holding easier poses for more time. In addition to its calming mental benefits, yin yoga offers physical benefits that range from improved blood circulation to reduced aches and pains. While yang yoga focuses more on muscle tissue, yin yoga tends to strengthen bones as well as ligaments, joints, and other connective tissue. Over the course of nine years as vice president of product supply with LensCrafters in Cincinnati, experienced executive leader Carene Kunkler effectively managed a wide range of operations at approximately 600 stores located throughout Canada and the United States. Carene Kunkler is an avid follower of women’s golf, particularly the Augusta National Women’s Amateur. Anna Davis, just 16 years of age, won the 2022 Augusta National Women’s Amateur (ANWA). She finished her championship round at Georgia Pines with a 3-under 69, capping off a relatively comfortable victory; the high school sophomore was the only golfer to finish the tournament under par, at -1. The 2022 event was just the third staging of the tournament, but Davis now ranks as the youngest winner of the ANWA. Davis was two strokes behind leader Latanna Stone entering the final round, having played 36 holes. Davis produced the second-best score of the day, resulting in Stone starting the 18th hole tied with Davis. Stone, a junior at Louisiana State University, had an opportunity to send the event to a playoff, but her final putt missed left. It was Davis’ first ANWA appearance. Following the victory, she advanced to No. 2 in the Rolex AJGA Rankings. Davis had previously won the 2021 Girls Junior PGA Championship and competed in the 2021 Junior Solheim Cup. via WordPress https://ift.tt/2O0KrpD An online strategy, retargeting allows businesses to reach people who have previously interacted with their brand or visited their website. Research shows that 46 percent of marketing professionals feel that retargeting is underused as an online marketing strategy. Meanwhile, an estimated 26 percent of customers will return through retargeting.
Research data published by thrivemyway.com indicates that 97 percent of first-time website visitors leave without taking action. This, however, can be reversed with retargeting. The goal of this online strategy is to convince site visitors to take another look at products they might have ignored previously. Because of its possible contribution, businesses are increasing their budgetary allocations for retargeting campaigns. Retargeting is effective mainly because the target audience of the advertising is already familiar with the business or brand as they have demonstrated interest. It may be viewed as a second chance to upsell, convert, or retain customers through ads or other online campaigns. Brands can use different ways and ad platforms such as Google ads and Facebook ads to reach retargets. For example, a brand can use ads to target people who visited a website but have not checked in or used an app in a while. It is similar to sending a polite reminder to the visitor to take action. And because the user had shown interest in a product or service in the past, retargeting ads have high success rates and are cost-effective. Businesses can track online user behavior and retarget them by repeatedly showing ads. Retargeting also allows companies to maintain consistency across all the touch points that potential customers visit and customize campaigns. A company may focus its remarketing campaigns on a predefined criterion for more impact. For instance, the campaigns can target visitors who land on specific pages like a particular product or service page or users who only visit a website at a particular time of the month, day, or year such as special sales periods. Also, although retargeting is best as an e-commerce tactic, it can be used in all industries and verticals. Retargeting can go beyond online ads and extend to email campaigns to form a broader cross-channel strategy. This is why retargeting works more effectively when used in conjunction with other outbound and inbound marketing tactics to realize the best outcomes. These may include AdWords, content marketing, and targeted display. On the flip side, while the later strategies may be great for driving traffic and boosting conversions, they are not very helpful in driving new traffic to a site. Although retargeting is a highly effective marketing technique in terms of reach, performance, and cost, the challenge with this strategy is that it offers limited scalability. Retargeting only includes people who have previously shown an interest in a product or service as opposed to the mass audience many online strategies can reach. As effective and trendy as it seems, brand retargeting still has other challenges for marketers, particularly in keeping up with the growing mobile marketing trends. For example, in mobile marketing, it is challenging to measure attribution due to the absence of reliable cookies on many mobile devices. Nevertheless, because mobile marketing and retargeting will continue to grow, marketers are likely to see better-retargeting results in the future. |
AuthorCarene Kunkler - Marketing and Advertising Executive Archives
September 2023
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