Product Testing Best Practices

​Product testing ensures that a product meets quality standards and customer expectations before launch. The process also reveals problems or opportunities unseen during development before members of the public use it. The information gathered from users and methods of data collection will differ depending on a firm’s goals.

Even before users receive a prototype, making a clear test plan will expedite the process. The plan should standardize the test, to avoid getting a potentially distorted picture of the data. It will include details like the recruitment methods for the desired user demographics, the testing method, and data collection and analysis tools. Surveys can determine customers’ needs and expectations, while focus groups allow small users to discuss a product with their peers. In-home testing simulates a product’s real world applications when customers use it at home.

Quantitative and qualitative data analysis can identify the most prevalent trends, while feedback from stakeholders can supplement it with insights that the public can’t give. Acting on the data involves making changes to the product and further testing sessions.

Carene Kunkler

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