The Science That Gave Birth to Two-in-One Shampoo and Conditioner

​An experienced senior executive with a focus on marketing, Carene Kunkler has served leadership positions with industry leaders such as Procter & Gamble. While working for Procter & Gamble during the 1980s, Carene Kunkler oversaw branding for Pert Plus.

At that time, Pert Plus was a revolutionary force in the haircare market as a pioneering two-in-one shampoo and conditioner product. While this type of product is relatively common today, it was quite noteworthily upon Pert Plus’ release in 1980.

The key to Pert Plus’ success was a silicone agent that combined with oils and other insoluble active ingredients to remain in hair after the formula rinses away. Earlier attempts at two-in-one shampoo and conditioner products had trouble getting these active ingredients to remain embedded within hair fibers to promote lasting moisturization and detangling. The positive electromagnetic charge of the conditioning agent also reacts with negatively charged hair to result in easier combing while wet.

Carene Kunkler

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